In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”

We talk about:

Why a Founder/CEO should invest in content marketing from the get-go
What an MVP content marketing strategy looks like
How to run an effective workshop to generate new content ideas
And how Founders can set-up a content marketing programme that scales

Melanie also answers from questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Melanie on Twitter here: @mdeziel

And her book - which is excellent - can be found here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

How to Build an MVP Content Marketing Programme That Scales w/ Melanie Deziel

Pipe Dream | A B2B Marketing Podcast