In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.

We talk about:

Should B2B start-ups pay for PR in the early days?
What the first 100 days of building a communications strategy should look like
The difference between a 'trade story' and a 'New York Times' story

Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Michelle here: @PRisUS

And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett

Pipe Dream | A B2B Marketing Podcast