In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS.

We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment.

Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content.

You can follow Ronak on Twitter here.

Visit his website here.

Or check out his community for developer marketers here.

Visit Savepad here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

How to Master Developer Marketing w/ Ronak Ganatra

Pipe Dream | A B2B Marketing Podcast