In this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel.

We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.

Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup versus enterprise.

This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.

You can order the Forget the Funnel book here: https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring-ebook/dp/B0C386KSTG

** Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

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Head over here: linkedin.com/in/jasonbradwell

Thanks to Tyler Wade for producing this episode of B2B Better.

How to Do Customer-led Growth w/ Georgiana Laudi

Pipe Dream | A B2B Marketing Podcast