In this episode of B2B Better, I’m joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, to discuss assumptions in B2B marketing.

We discuss how unchecked assumptions can derail even the best marketing strategies and why balancing data, intuition, and critical thinking is the key to long-term success. Billy shares insights from Publicis Pro’s latest report on SMB marketing challenges and myths, while we explore real-world examples of how businesses can overcome misguided assumptions to achieve better results.

We also talk about the importance of blending quick fixes with long-term strategic thinking and how to recognize when you’re relying too heavily on assumptions in your demand-generation efforts.

This episode has actionable takeaways for any marketer or business owner looking to challenge the status quo and make smarter decisions.

Links & Resources:

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How to Avoid Assumptions in B2B Marketing w/ Billy Hamilton-Stent

Pipe Dream | A B2B Marketing Podcast