In this episode of B2B Better, I sit down with Alina Vandenberghe, co-founder of Chili Piper, to dive deep into the world of B2B marketing, company culture, and how to strategically align your team for maximum impact.

Alina shares her unique approach to building a thriving company culture, harnessing employee advocacy on social media, and the bold tactics that set Chili Piper apart—like displaying real-time ROI at events.

We also explore Alina’s data-driven methods for generating qualified leads, measuring true impact beyond vanity metrics, and creating a marketing strategy with limited resources that scales sustainably.

To top it off, Vic from Sopro joins us with insights on bridging the gap between sales and marketing for seamless success.

Whether you're an entrepreneur, marketer, or just looking to understand the power of alignment and strategy, this episode is packed with actionable takeaways on driving measurable growth.

Links & Resources:

Exclusive Offer for B2B Better Listeners

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Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer.

Visit sopro.io/b2b-better-offer to find out more.

How to Build a High-Impact Marketing Strategy Through Culture, Social Media, and Measurement w/ Alina Vandenberghe

Pipe Dream | A B2B Marketing Podcast