We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link

We’re almost half way! The challenge is real, the pace is relentless, and the second half is going to be even bigger.

At the start of this year, the team at B2B Better set themselves one of the most ambitious owned media challenges in B2B podcasting: publish 100 episodes of Pipe Dream in 100 working days. Being almost at the halfway point, Jason takes a moment to reflect on what that commitment has meant in practice — the production effort, the editorial coordination, and the incredible roster of guests who have given their time to share what it truly takes to build an audience-led marketing strategy.

This is a short but significant milestone episode.

If you have been following along since Episode 1, this is the moment to catch your breath alongside the team. If you are just discovering Pipe Dream, there is no better time to dive into the back catalogue and get up to speed before the next 50 land.

Key Takeaways

◼️ How to commit to a high-cadence content strategy — B2B Better set a target of 100 podcast episodes in 100 working days and have maintained that pace, proving that ambitious owned media goals are achievable with the right team.

◼️ Why consistency is the foundation of audience-led marketing — Publishing at this volume is not just a numbers game; it builds trust, authority, and a compounding content asset that drives long-term pipeline.

◼️ How to plan a content series that delivers value across every episode — Bringing in a diverse range of expert guests ensures each episode contributes genuine insight for B2B marketers investing in owned media.

◼️ Why strategic pauses can improve long-term content quality — Taking a short hiatus to prepare the second half of the series reflects a commitment to quality alongside quantity.

◼️ How milestone moments can strengthen your audience relationship

Chapter Markers

00:00 Intro

00:10 The 100 Episodes in 100 Days Challenge Explained

00:45 Hitting the Halfway Mark (almost)

01:05 Thank You to Guests and the Production Team

01:25 What to Expect in the Second Half of the Series

01:45 Announcing the Five-Day Hiatus

Relevant Links and Resources

What's Next

We are back on Monday with the second half of the 100-episode run — do not miss it. Subscribe now so you do not lose your place in one of B2B's most ambitious owned media experiments.

See You After Easter!

Pipe Dream | A B2B Marketing Podcast