How Furniture.com Repaired Furniture Shopping For Everyone

Furniture shopping remains a high-stakes, fragmented process where consumers typically spend over 15 hours navigating multiple retailers and disparate data sets to make a single purchase. Olivia Hnatyshin, AVP of Brand and Creative at Furniture.com, addresses this systemic inefficiency by focusing on data standardization and personalized digital experiences. By harmonizing inconsistent attributes like dimensions and color naming across millions of SKUs, the platform enables a more confident, guided decision-making journey. The integration of AI-driven semantic search and in-feed content allows shoppers to move beyond traditional, linear search behaviors toward a more intuitive, intent-based discovery model. This approach effectively bridges the gap between inspiration and transaction, transforming a historically overwhelming, multi-tab research process into a cohesive, single-environment experience that empowers consumers to design their spaces with clarity and ease.