This podcast episode follows the journey of Larry Liu, co-founder and CEO of We, a billion-dollar brand. It explores his early life in Wuhan, China, his experiences as an eBay seller, the genesis of his e-commerce business, the challenges faced while scaling the company, and the pivot to a new business model. The episode also highlights the role of WeChat and word-of-mouth marketing in We's rapid growth, as well as the expansion of the business to serve diverse immigrant communities. Larry's story showcases the importance of seizing opportunities, hard work, and resilience in achieving entrepreneurial success.
