A simple way to inspire your team | David Burkus

This podcast episode explores the significance of purpose and storytelling in employee engagement and motivation. The sections discuss how organizations like KPMG have successfully improved employee morale by shifting the focus from traditional perks to purpose-driven storytelling. By answering the question "who is served by the work that we do?" and sharing stories of impact, employees can find meaning in their work. The podcast emphasizes the importance of becoming "chief storytelling officers" and consistently sharing stories that highlight the significance of the team's work. Ultimately, individuals are motivated when they can connect their work to a meaningful purpose.