Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage.

It’s time for a fresh start. Over the past year, a ton of new features and capabilities have rolled out to help advertisers get more out of Google Analytics. That includes more ads reporting capabilities. But what’s really exciting is that Google Analytics is becoming an activation engine for your campaigns – across your marketing mix.

In this episode of Ads Decoded, Ginny Marvin sits down with Eleanor Stribling, a Group Product Manager, Google Analytics, for a candid reset. We’re moving past the migration headaches to reveal what GA4 actually is today: an activation platform for predicting, planning, and enabling your next media opportunity.

Also in this episode:

Why ‘Data Strength’ is your new competitive advantage

The measurement audit: Is your setup firing on all cylinders?

Feature spotlight: ask questions and get insights from your data by chatting with Analytics Advisor

Community Q&A: Why don't my Google Analytics and Google Ads data match?

Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV

Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison - https://goo.gle/3N2Q22r

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What Google Analytics is doing to win back advertisers

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