Summary In this episode, Anthony sits down with Ben Morrison to break down how Google’s latest AI-driven changes are reshaping the entire world of SEO — and why most businesses are becoming invisible online without even realizing it. Ben explains how traditional strategies like backlinks and keyword stuffing are no longer effective, and how tools like Gemini are keeping users inside search results instead of driving traffic to your website. They dive into concepts like zero-click searches, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), along with practical strategies to help entrepreneurs adapt, get discovered, and stay competitive in a rapidly changing digital landscape. This conversation is a must-listen for anyone trying to grow their business online in the age of AI.

Special Guest Ben Morrison is a revenue growth expert, entrepreneur, and CEO & Founder of Made Simpler, a company focused on helping businesses scale through modern marketing strategies and simplified execution. With deep expertise in SEO, digital strategy, and AI-driven marketing, Ben works with companies to improve visibility, generate leads, and compete effectively against larger players. He is passionate about helping small and mid-sized businesses navigate the evolving digital landscape and win in an increasingly competitive market.

Chapters: 00:00 – Celebrating 100K followers & introducing Ben Morrison 03:00 – Why old-school SEO (keywords & backlinks) stopped working 06:10 – Google’s de-indexing, Gemini, and the “AI off-ramp” problem 10:05 – Zero‑click searches and how Google “steals” your traffic 13:50 – From pay‑to‑play to survival: PPC and Google’s new incentives 16:10 – Answer Engine Optimization (AEO): structuring content as Q&A 20:25 – Generative Engine Optimization (GEO) and 40–60 word answer blocks 24:10 – Website essentials: FAQs, PDFs, metadata, and crawl limits 28:40 – Backlinks, keyword ratios, and avoiding over‑optimization penalties 31:30 – Getting others to talk about you: podcasts, blogs, and social proof 37:20 – Funnels, local groups, coaching, and final call to action for Ben

BEN'S INFO: Website: https://made-simpler.com/ LinkedIn: https://www.linkedin.com/in/benmorrison/

Search Optimization Checklist: https://drive.google.com/drive/my-drive?dmr=1&ec=wgc-drive-%5Bmodule%5D-goto

PODCAST INFO: Website: https://FutureFactory.live Spotify: https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6 Apple Podcasts: https://podcasts.apple.com/us/podcast/future-factory/id1659895549 Amazon Music: https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL: Instagram: https://www.instagram.com/futurefactorypodcast/ Twitter: https://twitter.com/FutureFactoryFF Facebook: https://www.facebook.com/futurefactorypodcast LinkedIn: https://www.linkedin.com/showcase/futurefactorypodcast TikTok: https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1

ANTHONY'S SOCIAL: Instagram: https://www.instagram.com/anthonyamunategui/ Facebook: https://www.facebook.com/anthony.amunategui.3

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Google Is Killing Your SEO - Here's How To Fix It | Ben Morrison

Future Factory