Maju ran Prime fulfillment technology for all of Amazon — same-day, one-hour shipping, global logistics during the pandemic. He became CEO at Bolt. Then he walked away to start Spangle in a basement with a co-founder, convinced AI could replace e-commerce infrastructure as we know it. Less than a year out of stealth, he raised a $50M Series A.

In this episode, Maju breaks down why 40% of e-commerce traffic loses its context the moment it arrives on a brand's site, how Spangle's AI dynamically rebuilds the entire storefront in real time for each visitor, and why he believes the future of commerce will be a battle between AI seller agents and AI buyer agents.

Why You Should Listen

Why 40% of your marketing traffic is wasted the moment it hits your site.
Why the future of e-commerce is a showdown between AI seller agents and AI buyer agents.
How he signed 11 enterprise brands in under a year with a free POC and rev-share pricing.

Keywords startup podcast, startup podcast for founders, product market fit, finding pmf, e-commerce, AI commerce, agentic commerce, personalization, dynamic storefronts, conversion optimization, enterprise SaaS, Series A, Spangle, Maju Kuruvilla

Chapters

00:00:00 Intro
00:01:25 Amazon VP to Basement Startup
00:06:23 Why AI Changes E-Commerce
00:09:34 The 40% Traffic Gap
00:17:43 AI Merchandising in Real Time
00:23:17 Raising $50M for the Seller Agent
00:33:12 Signing 11 Enterprise Brands
00:37:17 The Moment of True Product Market Fit

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He ran Prime fulfillment for Amazon—then raised $50M to replace e-commerce with AI. | Maju Kuruvilla, Founder of Spangle

A Product Market Fit Show | Startup Podcast for Founders