Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?

In this episode, Mark explains:

How SharkNinja finds product ideas
The tradeoffs at the heart of product development
How the Ninja Creami became a viral hit
Why some products fail and others succeed.

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How SharkNinja Keeps Going Viral

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