Your favorite product just announced something new and you’re upset. Why didn’t they tell you about it ahead of time? Why didn’t they ask for your feedback? How does a launch work?

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SHOW NOTES:

WHY DID THEY ANNOUNCE IT NOW?

What is being announced?
How impactful is the announcement? (private, public markets, partnerships)
How strategic is the announcement?
Why didn’t they give anybody a heads-up?

WHAT HAPPENS BEHIND THE SCENES? WHAT ARE THE OPTIONS & ALTERNATIVES?

Who (or what groups) are involved with an announcement?
Who is trusted and not trusted? What rules or guidelines are in place?
How does the media involvement work?
What if you leak it ahead of time to gauge feedback and reactions?
What if you screw it up?
Can you walk it back or change it?

FEEDBACK?

Email: show at the cloudcast dot net
Twitter: @thecloudcastnet

The Challenges of Pre-Announcements

The Reasoning Show