Peter Morville thoughtfully unpacks the lessons he’s learned in his 25 years in the field, and calls for the community to unite and make the world a better place.

Highlights include:

- Is UX compatible with capitalism? - Are we misusing our gifts as UX and product people? - Peter’s advice for those of us trying to be perfect practitioners - How do we most effectively get stakeholders onboard with our work? - Can we fix the systems that have been used to classify and divide us?

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Who is Peter Morville?

Peter is a pioneer of the fields of information architecture and user experience, and the author of five best-selling books, Information Architecture for the World Wide Web (also known as the Polar Bear Book and the IA Bible), Intertwingled, Search Patterns, Ambient Findability and Planning for Everything.

Before setting up Semantic Studios in 2001, Peter was the CEO of Argus Associates, where - along with Louis Rosenfeld, whom he also co-authored the Polar Bear Book with - he led to be the foremost IA consulting firm in North America.

Peter is also the Co-Founder and Past-President of the IA Institute, and has worked as a strategic advisor for many other organisations over the years.

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Find Peter here:

LinkedIn: https://www.linkedin.com/in/morville/ Twitter: https://twitter.com/morville/ Website: https://semanticstudios.com/ Blog: https://intertwingled.org/

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Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/

Peter Morville - Are We Misusing our UX Design Skills?

Brave UX with Brendan Jarvis 🇺🇦