Content Without Creators

The conversation centers on navigating the evolving landscape of media and entertainment in the age of AI. Gavin Purcell, co-founder of AI for Humans, shares his experiences from Attack of the Show to The Tonight Show with Jimmy Fallon, highlighting the importance of adapting to new distribution platforms like YouTube. Purcell argues that AI's impact on content creation mirrors the disruption caused by social media, potentially democratizing production but also leading to a deluge of low-quality content. He points to the YouTube channel "Black Files-HD" as an example of AI-driven content finding an audience. Purcell advises media companies to invest in "labs divisions" to experiment with AI and embrace micro-studios for innovation, suggesting a future where large corporations act as IP caretakers, fostering emerging talent from social media.