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Running a brick and mortar store has its challenges. Today's guest has figured out how to create both an open and warm store environment with an innovative and successful online presence. For this episode, Andrew heads down the street from his office to sit down with Paul Decker of Musicvilla who's at the helm of a musical institution here in Bozeman, MT. He shares how he navigates the challenges of keeping a brick and mortar business running, his approach to managing an effective team, and how Musicvilla leverages an eCommerce site to generate additional income. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Paul Decker of Musicvilla.com) Andrew: Welcome to the eCommerceFuel podcast. I'm Andrew Youderian. Today on the show, I wanna bring you a company that's been on my radar for a long time. I live in Bozeman, Montana as you may know, and actually went to college here, and in college when I was playing a lot more guitar, I was a frequent visitor of the store called Music Villa right on Main Street. I spent way more than I probably should have on guitar equipment, and over the years, I've just kind of followed them and they've really impressed me, especially as I kinda get more into e-commerce, because they've built out, not just a great eCommerce presence online, which they have done well but, the way in which they've built the business. Paul specifically the owner, who I'll be chatting with, created such a interesting, fun, dynamic, open culture for his company. A lot of people talk about building company culture, but most of the time, it's just that, just talk. But what he's been able to do in Music Villa, both in the brick and mortar store, the feeling you get when you go in there, as well as the presence online with their videos that are funny, they're interesting, they've got a lot of uniqueness and character to them, it's just really...It's really impressive. So, I wanted to sit down with Paul, and understand how he was able to do that. So, left my office, walked down the street a block or two, and had a chance to sit down with Paul over a beer, and find out exactly how he did it. In our bed fast asleep. Andrew: Paul, thanks for coming on. Paul: Any time. No problem. Thank you. Andrew: We got the 87 mic, the beer that you graciously offered me. Paul: We're doing good. Paul's Background in Music Andrew: You've had the store since '97, right? Paul: Yes, '97 is when I came back. I was living out in Seattle, and I kind of moved back. My dad had the store, and so I kind of came back and started there. He was done and I walked in and took it from there. Andrew: Perfect. And so were you doing the music thing in Seattle or what were you doing there? Paul: I was, yes, I was playing in bands, and just left high school in '89. Right after high school, traveled with some bands for a while, ended up in Seattle. And one day, I'm like, "I think I'm ready to go home." So, I came back to Bozeman. Andrew: And what was the name of the band that you were playing at when you were in Seattle? Paul: Oh, gosh. Many bands, who knows. I got to play with the Jimi Hendrix cover band, and, you know, all kinds of stuff, but yeah. Andrew: And did you...You didn't have a business background coming in to run the store, did you? Paul: No, I didn't. I had... After high school and I never went to college and I didn't have any business background necessarily, but I did work for a corporate company, Musicland Group which was CD's and, you know, and that definitely taught me a lot about some business stuff. And then I just remember before I left Seattle, I went to a guitar center grand opening, and it was pretty eye opening too. I was like, "Wow." So, you know, I always kind of was in this marketing, you know, that... I enjoyed that aspect of it,

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