From dashboards to decisions: Empowering merchants with agentic AI

Agentic AI's potential to revolutionize retail merchandising is explored, addressing both excitement and skepticism surrounding its tangible impact. Maura Goldrick and Daniel Loible share insights on how AI can enhance proven retail strategies like pricing and promotion optimization by making them faster and more customizable. They highlight the potential for 40% efficiency gains by automating manual tasks, allowing merchants to focus on strategic activities. A key change is the shift from diagnosing issues to acting on AI-driven recommendations. The discussion emphasizes change management, capability building, and experimentation as critical for successful AI implementation, with a focus on business-led initiatives rather than IT-driven programs.