Smart Marketing: How I Built a Sustainable Brand from Scratch

The podcast explores smart marketing strategies for small creative businesses, emphasizing the importance of understanding customers and building community alongside surface marketing tactics. Jing, the host, shares her experience with Upcycle with Jing, highlighting the brand's core value of challenging stereotypes about trash by transforming waste into beautiful items. Jing stresses the significance of identifying a unique selling point and understanding customer demographics through observation on platforms like Instagram. The discussion covers the 80-20 rule, borrowed versus owned marketing channels, and tailoring messages to different stages of the sales funnel. Jing advocates for email marketing, sharing automation flows like welcome series and birthday greetings, and also touches on the importance of blogging, YouTube, PR, and Facebook ads. The podcast concludes with a discussion on running a small business, emphasizing the need for financial success, customer happiness, and a sense of accomplishment.

Outlines

Part 1: Brand Story, Core Values

Part 2: Marketing Channels, Email Automation

Part 3: Paid Ads, Social Media Strategy

Part 4: Business Operations, Scaling

Sign in to continue reading, translating and more.

Continue

Upcycle with Jing

Part 1: Brand Story, Core Values

Upcycle with Jing: Combining Hobby with Business Through Smart Marketing

Part 2: Marketing Channels, Email Automation

The 80-20 Rule and Channel Selection: Borrowed vs. Owned Marketing

Sales Funnels: Tailoring Marketing Messages to Different Audience Stages

Email Marketing Automation: Flows for Welcome, Post-Purchase, and Birthdays

Growing and Segmenting Email Lists: Pop-Ups, Landing Pages, and Engagement

Part 3: Paid Ads, Social Media Strategy

Facebook/Meta Ads: Creative Testing, Audience Targeting, and Sales Funnels

Social Media Authenticity, Diversified Channels, and Defining Business Success

Part 4: Business Operations, Scaling

Business Structure, Outsourcing, and Q&A: Tools, Pricing, and Creative Process

Smart Marketing: How I Built a Sustainable Brand from Scratch

Upcycle with Jing

Part 1: Brand Story, Core Values

00:00Upcycle with Jing: Combining Hobby with Business Through Smart Marketing

Upcycle with Jing: Combining Hobby with Business Through Smart Marketing

Part 2: Marketing Channels, Email Automation

07:05The 80-20 Rule and Channel Selection: Borrowed vs. Owned Marketing

The 80-20 Rule and Channel Selection: Borrowed vs. Owned Marketing

11:23Sales Funnels: Tailoring Marketing Messages to Different Audience Stages

Sales Funnels: Tailoring Marketing Messages to Different Audience Stages

14:32Email Marketing Automation: Flows for Welcome, Post-Purchase, and Birthdays

Email Marketing Automation: Flows for Welcome, Post-Purchase, and Birthdays

23:37Growing and Segmenting Email Lists: Pop-Ups, Landing Pages, and Engagement

Growing and Segmenting Email Lists: Pop-Ups, Landing Pages, and Engagement

Part 3: Paid Ads, Social Media Strategy

33:02Facebook/Meta Ads: Creative Testing, Audience Targeting, and Sales Funnels

Facebook/Meta Ads: Creative Testing, Audience Targeting, and Sales Funnels

42:32Social Media Authenticity, Diversified Channels, and Defining Business Success

Social Media Authenticity, Diversified Channels, and Defining Business Success

Part 4: Business Operations, Scaling

50:02Business Structure, Outsourcing, and Q&A: Tools, Pricing, and Creative Process

Business Structure, Outsourcing, and Q&A: Tools, Pricing, and Creative Process