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We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including benefits like zero additional fees and seamless Amazon Prime shipping. This program is a significant step for ecommerce and could foster considerable business growth.

Stop losing customers to slow shipping and get a real plan to match Prime-level delivery on your store: https://bit.ly/4jMZtxu

#AmazonMCF #EcommerceShipping #AmazonSellers #PrimeShipping #FulfillmentStrategy

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Timestamps

00:00 - Amazon MCF beta program explained
00:29 - Prime shipping on ecommerce websites
01:00 - Difference vs Buy With Prime
01:30 - Why Amazon is offering this feature
02:00 - Fees and June 2026 warning
02:32 - How it works with carts and subscriptions
02:52 - Eligibility and MCF requirements
03:06 - Amazon strategy behind the program
03:39 - Possible future pricing changes
04:03 - Should sellers test this beta

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New Amazon MCF Beta Program

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