164 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell

This podcast episode explores the importance of passion in podcasting and its impact on the success of a show. It features a conversation with Lauren Pessl, founder of Tink Media, who shares her experience in reigniting her passion for podcasting and doubling a podcast's listenership in just 30 days. The episode also discusses the significance of marketing for podcasts and provides strategies for reaching a wider audience, such as applying to podcast platforms like Apple, Stitcher, and Spotify. Other topics covered include the benefits of getting featured in newsletters, finding podcast partners that align with your show's tone and audience, and innovative strategies for podcast growth, including feed swaps and creative marketing. The episode concludes with a summary of the production team and their contributions.