Next TMT’s David Bloom and Bevan Fletcher (Stream TV Insider) recap the first full day of IBC 2025 in Amsterdam—one of the world’s biggest broadcasting and streaming technology conferences.

From AI in media to European vs. U.S. broadcast strategies, here’s what stood out:

ITV & Warner Bros Discovery CTO panel: How GenAI powers ad creative, SMB ad campaigns, and AI-curated streaming previews with a 40% engagement boost.
Global broadcasting outlook: IABM insights on the risks and rewards of investing in AI, with CEOs from Avid, Mediagenics, and more.
FAST TV in Europe: Why adoption lags behind the U.S. and why 2026 could be the tipping point.
Industry consolidation & big deals: Warner Bros Discovery in the spotlight as David Ellison and Oracle money fuel speculation.
Conference scene: Packed halls, mega booths, and key differences between U.S. streaming and European public broadcasting models.

This video breaks down how AI, FAST channels, and global media strategies are shaping the future of broadcasting.

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00:00 – Welcome from IBC Amsterdam
00:36 – ITV & Warner Bros Discovery on AI in media
03:00 – Broadcasters on AI adoption & challenges
05:00 – Media consolidation & M&A buzz
06:51 – EU vs. U.S. broadcasting differences
08:32 – FAST channels in Europe & closing takeaways

IBC 2025 Day 2 | AI in Broadcasting, ITV & Warner Bros Discovery, FAST TV Trends

Next TMT Talks: The Intersection of Technology, Media and Telecom