My Entire Content Ecosystem (Turn One Newsletter Into 1 Week Of Content)

The content ecosystem for cross-platform content creation is explored, emphasizing a newsletter-first approach. The cornerstone of the system involves writing a newsletter for 30-60 minutes each morning, which then serves as the basis for other content. This includes recording a weekly YouTube video and podcast episode, derived directly from the newsletter content. Additionally, the speaker creates one to three daily short-form written posts, sourced either from the newsletter or from daily life observations. These posts are then repurposed into carousels and short-form videos for platforms like TikTok and Instagram. Idea generation is driven by analyzing top-performing posts, curating a swipe file, and practicing active thinking through daily walks. The speaker also advocates using AI to breakdown content to understand why it works.