Tory Bruno took to the stage to announce RocketBuilder, their new way to market and sell Atlas V launch services. I discuss my initial thoughts about it and what the announcement means for ULA going forward in the commercial market.

Initial Thoughts on RocketBuilder - Main Engine Cut Off
Introducing RocketBuilder - YouTube
Press Conference: ULA Unveils Website to Transform How Launch Services are Selected - YouTube
T+24: ULA’s RapidLaunch and Commercial Market Competitiveness - Main Engine Cut Off
ULA Branding Their Emptying Manifest - Main Engine Cut Off
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T+31: ULA’s RocketBuilder

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