6 Amazon PPC Strategies That Brands Spending $100K+ Per Month Actually Use

Amazon brands spending over $100,000 monthly on ads enhance efficiency through six key strategies beyond simply increasing bids. The speaker details search term isolation, emphasizing extracting converting terms into exact match campaigns for focused control over budget and bidding. Another strategy involves day parting, which leverages Amazon Marketing Stream to identify peak conversion hours and shift ad spend accordingly. The discussion highlights defensive measures, including protecting brand names, hero keywords, and product pages from competitor interference, alongside predictive PPC using Amazon Marketing Cloud to target high-value buyers and retarget cart abandoners. Exploiting visibility gaps via Search Query Performance data to identify and target underperforming keywords and employing Amazon DSP for contextual conquesting and retargeting are also key. Finally, the importance of recalculating break-even ACOS due to rising FBA fees and CPCs is underscored.