Season 7, Episode 11: Understanding Unity's Vector (with Felix The)

The Mobile Dev Memo podcast features Eric Sufert interviewing Felix Tay from Unity about Vector, Unity's AI-powered growth and user acquisition platform. Tay explains Vector connects gameplay behavior, monetization signals, and campaign performance into a continuous learning model, emphasizing its architecture is designed to ingest large volumes of gameplay data. He highlights the advantage of using runtime data for ad targeting due to its quality and coverage, as Unity's runtime is the first thing instantiated when a game boots. Tay also discusses how AI is impacting creative strategy for gaming advertisers, noting the importance of AI-driven creatives being built with performance advertising in mind, not just visual appeal.