3 ways to create a truly original design | Lope Gutierrez-Ruiz

Lope Gutierrez-Ruiz explores how to create unique designs in a world of globalized trends. He suggests embracing collaboration with individuals from diverse backgrounds to gain varied perspectives and problem-solving approaches. Gutierrez-Ruiz also advocates for seeking solutions in adjacent fields rather than directly within one's area of expertise, using a project for MIT involving the Cas9 protein sequence as an example, where they conveyed the beauty of science through unique typesetting. Finally, he emphasizes the importance of making bold, additive choices over time, referencing his studio's independent exhibition, "100 Points," which challenged conventional museum displays of graphic design by making projects three-dimensional and interactive.