Nicholas Thompson, Italian publishing house Iperborea and ‘Mortise & Tenon’

This episode of The Stack explores the strategies and philosophies behind successful print and media ventures. Nicholas Thompson, CEO of The Atlantic, discusses the publication's focus on in-depth, fact-checked journalism and a business model tailored to support this editorial approach, which includes a rigorous paywall strategy. Pietro Biancardi, publisher of Iperborea, explains their specialization in Northern European literature and expansion into bookazines, including "The Passenger," which offers in-depth explorations of countries and cities. Joshua Klein, editor-in-chief of Mortise & Tenon, details the magazine's focus on hand tool woodworking, its rejection of social media, and its commitment to pre-industrial craftsmanship.