Send us Fan Mail

Amazon AMC audiences ranked from best to worst for targeting, retargeting, and growth.

We break down the usefulness of Amazon Marketing Cloud audiences for sellers. This video shows how different audience types perform using an S to D tier list, helping sellers improve targeting, retargeting, and overall Amazon advertising results.

Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonAds #AmazonDSP #EcommerceMarketing #AmazonFBA #AmazonStrategy

--------------------------------------------------------------------------

Want free resources? Dowload our Free Amazon guides here:

Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps

00:00 - AMC audiences overview and tier list intro
00:28 - Prime Video audience and sponsored TV relevance
01:22 - Ready to upgrade audience explained
02:05 - High value audience targeting strategy
02:51 - Optimal frequency and retargeting limits
04:09 - Custom audience with AI review
05:06 - List and registry audience value
05:42 - DSP campaign retargeting audiences
07:09 - Add to cart but no purchase (top retargeting)
08:05 - New to brand high value customers
08:56 - Frequently exposed audience analysis
09:38 - Fire TV and lookalike audiences
10:10 - Multiple detail page views retargeting
10:55 - Clicked ads but did not purchase
12:01 - Sponsored keyword audience targeting
12:45 - Seasonal and off Amazon engagement
13:39 - Subscribe and save audience strategy
14:47 - Sponsored ads exposure audience
14:58 - Brand store visitors retargeting
15:28 - Accessories and product pairing audiences
15:56 - Final rankings and closing thoughts

--------------------------------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Amazon AMC Audiences Tier List

My Amazon Guy