Strategy starts at the top, but competitive advantage is built in the middle.

Has your boss ever told you that you need to be more strategic?

If you want to demonstrate your strategic ability, you need to understand the role you play in building your company’s competitive advantage.

Competition isn’t won or lost based on the strategy that the board sets. It depends much more on how the strategy is executed where it matters most: in the day-to-day business of the middle layers.

In this episode, I give you a little gem of wisdom for how to maintain your company’s competitive advantage, despite the fact that you may not be directly involved in setting the strategy.

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The Biggest Lie in Business: Strategy Happens at the Top

No Bullsh!t Leadership