"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:49) - Rich people think about what poor people don't.

(3:14) - Focus on leading indicators of churn, as it is a late sign of issues.

(6:19) - Customer expectations and transparency.

(8:35) - Qualifications can change results and require less effort.

(11:56) - Onboarding is a leading retention indicator.

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The Game with Alex Hormozi