Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:07) - "Sitting and waiting won't work, expect fewer gym-goers due to pandemic"

(3:20) - People choose convenience, lights on but no show

(5:47) - Reasons to open a gym now: bigger radius, cheaper leads, consistent generation

(11:19) - Opportunity to start, uncertain future, reassurance from Alex

(12:28) - Don't let fear hinder sales skill learning, buying behavior won't change

(14:10) - Holding out and waiting not smart, convenience and speed win

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