LinkedIn Advertising: What's Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)

The episode explores effective B2B marketing strategies on LinkedIn, particularly in the age of AI, featuring Davang Shah, VP of Marketing at LinkedIn. Shah emphasizes the importance of blending brand building with performance marketing, noting that B2B buyers, largely Gen Z and millennials, seek authentic content from trusted voices. He highlights the need to measure marketing impact beyond last-click attribution, advocating for CRM sync and company intelligence tools to track pipeline, velocity, and revenue. The discussion covers successful ad formats like thought leadership ads and the value of leveraging employee-generated content. Shah also touches on the evolving role of AI in marketing teams, focusing on enhancing human creativity and connection rather than replacing them.