Inside the world of "Looksmaxxing" - The Sunday Story

Looksmaxxing, a trend among young men to maximize their physical attractiveness, is explored, questioning its implications for modern masculinity and mental health. Jack Burke, a feature writer, details the extreme self-improvement measures, from regulated exercise and skincare to unregulated supplements and bone smashing, all aimed at "ascending" the social hierarchy based on aesthetics. The discussion covers the PSL scale, a numerical rating system for attractiveness, and the origins of looksmaxxing in incel forums. Burke interviews a body dysmorphia psychologist and a plastic surgeon, revealing the potential dangers of obsessive focus on appearance and the increasing demand for cosmetic procedures among young men. The conversation also touches on the trend's impact on dating and relationships, highlighting concerns about objectification and unrealistic expectations.