Short: The Death of Sega

This podcast discusses the rise and fall of Sega, a video game company known for Sonic the Hedgehog. Sega's success in the early 1990s was countered by a decline in the late 1990s due to poor decisions like releasing consoles too early and a lack of exclusive games. Sega eventually abandoned the hardware business and became a games publisher, facing challenges in recent years despite popular franchises like Sonic. Takeaways • Sega's decline was attributed to factors such as the rise of Sony's PlayStation, poor business decisions, and facing competition in the arcade business from purikura machines. • Sega's partnership with SGI for a next-generation console failed due to internal disagreements, leading to Sega's eventual downfall. • Despite challenges, Sega remains a significant player in the gaming industry with popular franchises like Sonic and Yakuza, its intellectual property having potential for a takeover by a company like LVMH.