#544 - Amazon & TikTok Shop Seller Strategies

This podcast episode explores various topics related to e-commerce giants like Amazon, Walmart, and TikTok Shop. The speakers discuss the trajectory of these platforms in 2024, highlighting TikTok Shop's potential, Amazon's data and logistics capabilities, and Walmart's brick-and-mortar presence. They also emphasize the often overlooked size of Walmart's brick-and-mortar sales and the opportunities it presents for small brands. The differences between TikTok Shop and Amazon are also discussed, including the reliance on virality and influencers on TikTok Shop. The speakers also delve into the impact of Amazon's new inventory placement fees and the importance of profitability in advertising. They explore the features and benefits of Helium 10 tools like Market Tracker 360 and Search Query Performance for marketplace analysis. The podcast concludes with discussions on favorite Helium 10 tools, personal conversations about travel, and upcoming events in Manila, Philippines.