Will Steel joins Resilience Unravelled and shares a business lesson from investing £50,000 in a shirt venture that failed after the designer overcharged and manipulated import paperwork, which Steele links to Keith Cunningham’s idea that leadership failures stem from lack of courage.

He introduces himself as a coach for business owners and entrepreneurs, helping them grow while reducing time spent working in the business, after a 27-year background leading transformational programs and a prior career as an Air Force and airline pilot.

Steele distinguishes his ontological coaching from curriculum-based mentoring, illustrating with a client avoiding a pay conversation with his brother/employee. He discusses limiting beliefs and confirmation bias, gives a personal spelling example, and explains writing his book, Free To Lead, to support leadership programs in the Middle East—especially for women—framing leadership as speaking up in the moment. He notes the book’s availability via Amazon and his website.

00:00 Intros

00:26 Shirt Business Betrayal

00:59 Courage and Leadership Lesson

02:32 Working With Creative Egos

03:50 Meet Will Steele

04:44 From Pilot to Transformation Work

05:38 Pandemic Pivot to Coaching

06:56 What Real Coaching Is

08:00 Brother Employee Breakthrough

09:53 Limiting Beliefs and Bias

11:33 Spelling Story Mindset Shift

13:06 Why He Wrote Free to Lead

16:34 Leadership for Everyone

18:24 Where to Get the Book

19:33 Closing Thanks

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Will Steel on Courage, Limiting Beliefs, and being Free to Lead

Resilience Unravelled