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The US energy market is complex, fragmented, heavily regulated, and dominated by legacy systems that make innovation difficult. Yet in that complexity lies opportunity. As the energy transition accelerates, retailers are rethinking what it means to serve customers and how technology can deliver cleaner, smarter, and more affordable power at scale.

In this episode of Transmission, Quentin is joined by Nick Chaset, CEO of Octopus Energy US, about how the company is bringing its UK model stateside and what it takes to adapt it to the realities of the American market.

We explore how Octopus is using technology to create customer-centric energy products, how flexibility can unlock system-wide efficiency, and why retail innovation might be the key to accelerating decarbonisation.

• Why legacy retail models are holding back customer innovation in energy

•The barriers and opportunities of transforming complex electricity markets

• How flexible tariffs and technology can empower consumers to shape demand

•The role of digital platforms in building smarter, more dynamic energy systems

• What the US can learn from global examples of customer-led decarbonisation

About our guest

Nick Chaset is CEO of Octopus Energy US, leading the company’s expansion across North America. He focuses on scaling Octopus’s customer-centric energy model, leveraging the Kraken platform to deliver affordable, flexible, and sustainable power to millions of American consumers.

About Modo Energy

Modo Energy helps the owners, operators, builders, and financiers of battery energy storage solutions understand the market - and make the most out of their assets.

All of our interviews are available to watch or listen to on the Modo Energy site. To keep up with all of our latest updates, research, analysis, videos, conversations, data visualizations, live events, and more, follow us on LinkedIn. Check out The Energy Academy, our bite-sized video series breaking down how power markets work.

Rethinking energy retail in the US with Nick Chaset (Octopus Energy US)

Transmission