This podcast episode examines the rising trend of expensive bread in China, driven by factors such as increasing demand for quality baked goods, diversification and personalization in the industry, and the influence of social media influencers. Premium bread products are becoming increasingly popular, with some loaves costing as much as 100 yuan. The podcast also explores the broader trend of artisanal bread in both China and the UK, as consumers seek out high-quality and authentic food products.
