When Dr Leah Totton applied for The Apprentice, she was a full-time NHS doctor with no business experience and a clear career path ahead in Obstetrics and Gynaecology.

She didn’t expect to win.

But winning meant walking away from certainty and stepping into the unknown with Lord Alan Sugar as her business partner.

In this episode, I sit down with Leah to unpack what really happened after the cameras stopped rolling. The cash flow stress. The competitor who copied her business model before she even opened. The shock of realising that even after national TV exposure, nobody was queuing outside the clinic.

This is the reality of building a service-based business.

Leah shares the mindset shift from doctor to entrepreneur, the discipline of sector expertise, and why quality control matters more than rapid scale. We also dive into her seven-year journey to launch a skincare line that she refused to rush, despite pressure to “just put something out”.

If you are thinking of starting a clinic, a product brand, or any service-led business, this conversation is a masterclass in resilience and execution.

Key Takeaways

Getting customers is harder than launching: Opening the doors is easy. Building trust takes years. Especially in health and aesthetics.

Sector expertise protects your business: If you cannot deliver the core service yourself, scaling becomes fragile.

Thick skin is not optional: Business is not personal. The sooner you understand that, the faster you grow.

Quality compounds: Short-term speed can damage long-term trust. Leah chose slower growth with stronger foundations.

🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.

As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days.

👉 Create a free account and claim the offer at worldfirst.com/screwit

🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.

🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham

👉 www.festivalofentrepreneurs.co.uk

Winning The Apprentice Was Just the Start

Screw It Just DO It with Alex Chisnall