How to Raise Your Agency Prices From $2,500 to $45,000/Month (Without Changing Deliverables) With Eli Rubel | Ep #885

Eli Rubel discusses with Jason Swenk his journey of launching and scaling a marketing agency, Matter Made, and later separating its design services into a distinct entity, No Boring Design. Rubel shares how Matter Made increased its prices from $2,500 to $45,000 per month by adding services, building a strong team, and leveraging its track record. He details the strategic decision to spin off the design division to capitalize on a specific market need and create a focused brand. Rubel also recounts the challenges faced during the tech sector's downturn in 2022 and the lessons learned from attempting to create a shared management company across multiple agencies, which ultimately proved inefficient. The conversation further explores how AI is impacting the creative industry and the importance of moving upmarket to offer unique value beyond what AI can provide.