Tradition's tricky digital rebirth

The podcast explores how time-honored Chinese brands ("Laozihao") are adapting to the digital age by leveraging e-commerce platforms and livestreaming to connect with younger consumers. Many of Beijing's traditional brands have established an online presence, with some expanding into new sectors like finance and tourism. Livestreaming is used to showcase products and engage audiences, sometimes featuring younger inheritors of these brands to appeal to a broader demographic. While these brands possess inherent recognition, they face challenges such as a talent gap in digital marketing and the need to integrate online and offline data for a comprehensive understanding of their customer base.