SaaStr 730: How to Price and Package AI SaaS Products with Sandhya Hegde, General Partner at Unusual Ventures | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
This podcast episode focuses on the challenges and key factors of pricing and packaging in the AI industry. It emphasizes the difficulties in pricing SaaS products due to dynamic costs, volatile usage, and the potential for fraud. The three pillars of pricing, including model, structure, and operations, are highlighted, as well as the convergence towards hybrid pricing models. The importance of considering different customer segments, factors influencing pricing models, such as value offered and support required, is discussed. The episode also covers the significance of CEO ownership, collaboration, and the consideration of customer value, go-to-market strategy, and competitive positioning when developing effective pricing and packaging strategies. It concludes with examples of AI companies and their pricing strategies, underscoring the need for iterative and evolving approaches in this rapidly changing industry.
