Spillover Commerce: Smarter Way to Scale Amazon Sales

The podcast introduces "spillover commerce" as a strategy for brands to maximize profit and escape Amazon dependency. It posits that successful brands generate demand on one platform (e.g., Meta ads) and strategically leverage the resulting "spillover" onto owned assets like Shopify stores and even platforms they don't own, such as Amazon. The speaker contrasts this with outdated techniques like solely optimizing Amazon listings or simply cloning catalogs onto Shopify. Two case studies are presented: BedSure, an electric blanket seller, and Bare Home, a weighted blanket company. Both companies demonstrate spillover commerce by using Facebook ads to drive traffic to their websites, offering bundles and platform-specific deals, which in turn boosts their Amazon sales and rankings.