Strategies to Get You ACROSS the Finish Line 🏁 in a High-Inventory Market!

The Toronto Real Estate Podcast explores strategies for preparing properties for sale in an uncertain market, focusing on staging options. Kori Marin emphasizes that buyers purchase on emotion and need to connect with properties online within 2.7 seconds, given high inventory and short attention spans. The hosts discuss the pros and cons of selling properties vacant, virtually staged, hybrid staged (using existing furniture), and fully staged. Vacant properties can be clean and distraction-free but may feel smaller, while virtual staging offers strong online impact but risks buyer disappointment in person. Hybrid staging is cost-effective and preserves warmth, but full staging, though expensive (potentially costing $12,000-$15,000), creates a strong emotional connection and higher perceived value, potentially reducing days on the market.