5 Hidden Issues Killing Your Ad Performance

The podcast explores the evolving role of Amazon PPC marketers, emphasizing the importance of considering non-PPC factors that influence ad performance. Elizabeth Greene from Jungler shares insights on identifying and addressing issues like inventory levels, buy box status, catalog structure, pricing strategies, and return rates. She introduces the "push-pull report" as a diagnostic tool for large catalogs, advocating for weekly assessments of key performance indicators and trend analysis. The discussion highlights how logistics, pricing, and catalog issues can significantly impact sales and profitability, necessitating adjustments in advertising strategies to compensate for external factors. Ultimately, integrating profitability metrics into ad strategies is deemed essential for long-term success on Amazon.