a16z's New Media Playbook

The discussion centers on a new media strategy, contrasting it with traditional media approaches. A key tenet is that in new media, being interesting and flooding the zone is more effective than being inoffensive and defense-oriented. This shift involves embracing the idea that corporations are driven by people, favoring direct communication over carefully crafted corporate messages. The conversation explores how the internet's viral post cycle dominates media, influencing even traditional outlets. It also touches on the OODA loop and the shift from written to oral culture, emphasizing the importance of speed and emotional connection in content creation. The speakers highlight the need to understand each platform's unique characteristics and prioritize authenticity over polish.