Chris Pavlovski

Rumble CEO Chris Pavlovski discusses the origins and evolution of the video platform with Rick Rubin. Pavlovski details Rumble's founding in 2013 as a haven for small creators deprioritized by YouTube's shift towards larger entities and monetization-focused algorithms. He argues YouTube was initially built on stolen content and unfairly boosted by Google search integration. Pavlovski recounts Rumble's explosive growth in 2020, driven by its commitment to free speech and fair treatment of creators, attracting figures like a California congressman who gained hundreds of thousands of subscribers after being suppressed on YouTube. He highlights Rumble's challenges with censorship from governments like France and Brazil, and its commitment to building independent infrastructure to resist corporate and political interference. Pavlovski also outlines Rumble's expansion into cloud services, AI development, and cryptocurrency integration, aiming to create a "freedom-first" technology ecosystem.

Outlines

Part 1: Origins and the YouTube Monopoly

Part 2: Growth and Algorithmic Bias

Part 3: Infrastructure and Independence

Part 4: Global Censorship and Legal Battles

Part 5: Platform Evolution and Diversification

Part 6: Media Narrative and Corporate Pressure

Part 7: Future Strategy and AI

Part 8: Business Operations and Creators

Part 9: Technological Outlook

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Tetragrammaton with Rick Rubin

Part 1: Origins and the YouTube Monopoly

00:23The Inability to Compete with YouTube and the Genesis of Rumble

The Inability to Compete with YouTube and the Genesis of Rumble

01:13YouTube's Shift from Open Platform to Prioritizing Monetizable Content

YouTube's Shift from Open Platform to Prioritizing Monetizable Content

04:08Rumble's Mission: Supporting Deprioritized Creators and the Origin of the Name

Rumble's Mission: Supporting Deprioritized Creators and the Origin of the Name

06:32The Early Days of Video Websites and YouTube's Dominance

The Early Days of Video Websites and YouTube's Dominance

Part 2: Growth and Algorithmic Bias

08:47Google's Search Prioritization of YouTube and Rumble's Focus on Grassroots Content

Google's Search Prioritization of YouTube and Rumble's Focus on Grassroots Content

10:39Rumble's Explosive Growth Fueled by Fair Treatment of Content Creators

Rumble's Explosive Growth Fueled by Fair Treatment of Content Creators

12:38Rumble's Motivation to Compete with YouTube and Commitment to Open Platform

Rumble's Motivation to Compete with YouTube and Commitment to Open Platform

14:52Russell Brand's Arrival on Rumble and Securing First Investment

Russell Brand's Arrival on Rumble and Securing First Investment

Part 3: Infrastructure and Independence

16:18Building Rumble's Infrastructure and the Cloud Hosting Landscape

Building Rumble's Infrastructure and the Cloud Hosting Landscape

18:37Cloud Hosting Costs vs. Bare Metal and Rumble's Infrastructure Independence

Cloud Hosting Costs vs. Bare Metal and Rumble's Infrastructure Independence

21:24Rumble's Commitment to Free Speech and Consistent Terms of Service

Rumble's Commitment to Free Speech and Consistent Terms of Service

Part 4: Global Censorship and Legal Battles

23:38The Principles Behind Rumble's Steadfastness and Government Interactions

The Principles Behind Rumble's Steadfastness and Government Interactions

27:23Rumble's Legal Victory in France and the Brazil Censorship Story

Rumble's Legal Victory in France and the Brazil Censorship Story

29:51Continued Censorship Demands in Brazil and Rumble's Resistance

Continued Censorship Demands in Brazil and Rumble's Resistance

31:42Rumble's Global Presence and Future International Expansion Plans

Rumble's Global Presence and Future International Expansion Plans

Part 5: Platform Evolution and Diversification

33:46Rumble's Growth Since 2020 and Diversification of Content

Rumble's Growth Since 2020 and Diversification of Content

36:50Expanding Content Categories and Monetization Strategies on Rumble

Expanding Content Categories and Monetization Strategies on Rumble

39:25Rumble's User Experience and the Shift Towards Live Streaming

Rumble's User Experience and the Shift Towards Live Streaming

42:54Rumble vs. Twitch and the Future of Video Consumption

Rumble vs. Twitch and the Future of Video Consumption

Part 6: Media Narrative and Corporate Pressure

44:39Rumble's Stance on Free Speech and Media Portrayal

Rumble's Stance on Free Speech and Media Portrayal

47:25First Media Attack and Discriminatory Interview

First Media Attack and Discriminatory Interview

52:45Media Bias and Corporate Censorship

Media Bias and Corporate Censorship

55:19Rumble's Infrastructure Independence and the Importance of Free Speech

Rumble's Infrastructure Independence and the Importance of Free Speech

57:52Rumble's Commitment to Free Speech and the Importance of a Voice

Rumble's Commitment to Free Speech and the Importance of a Voice

Part 7: Future Strategy and AI

1:00:37Rumble's Popularity and International Expansion Plans with AI

Rumble's Popularity and International Expansion Plans with AI

1:02:08Rumble's Cloud Business and Competition with Major Providers

Rumble's Cloud Business and Competition with Major Providers

1:04:23Rumble's Five Pillars of Business and Freedom-First Technology Infrastructure

Rumble's Five Pillars of Business and Freedom-First Technology Infrastructure

1:07:58Rumble's Vision for a Decentralized and Freedom-Oriented Future

Rumble's Vision for a Decentralized and Freedom-Oriented Future

1:09:52Rumble's User Base and Addressing the Canadian Trucker Situation

Rumble's User Base and Addressing the Canadian Trucker Situation

1:13:39The Lack of Free and Fair Internet and the Threat of AI Censorship

The Lack of Free and Fair Internet and the Threat of AI Censorship

1:15:38The Dangers of AI Bias and the Need for Open Source Solutions

The Dangers of AI Bias and the Need for Open Source Solutions

1:17:55Rumble's Plans for a User-Controlled and Open Source AI

Rumble's Plans for a User-Controlled and Open Source AI

Part 8: Business Operations and Creators

1:19:47The Decision to Go Public and Rumble's Unique Shareholder Base

The Decision to Go Public and Rumble's Unique Shareholder Base

1:22:58Vimeo's History and Current Focus on Enterprise Solutions

Vimeo's History and Current Focus on Enterprise Solutions

1:24:08Top Creators on Rumble and the Departure of Dan Bongino

Top Creators on Rumble and the Departure of Dan Bongino