How One Company Is Navigating a New Era of Tariff Uncertainty

Newell Brands' strategy for navigating tariffs and increasing U.S. manufacturing is the focus of this conversation with CEO Chris Peterson. Tariffs cost Newell $170 million last year, leading to price increases and temporary market share loss. The company is exploring potential tariff refunds following a Supreme Court ruling. Peterson highlights Sharpie, where production has been successfully brought back to the U.S. through significant investment in automation and employee training, increasing efficiency and market share. While complete reshoring isn't feasible for all products, like car seats due to regulatory complexities and sewing-related items, Peterson believes increased automation makes U.S. manufacturing competitive for many sectors. He also confirms that President Trump uses a custom-made "super Sharpie."

Outlines

Part 1: Tariff Challenges and Strategic Response

Part 2: U.S. Manufacturing and Supply Chain Agility

Part 3: The Sharpie Case Study: Reshoring and Automation

Part 4: Future Outlook and Resurgence Potential

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The Journal.

Part 1: Tariff Challenges and Strategic Response

Newell Brands' Tariff Challenges and Supreme Court Ruling Impact

Newell's Financial Performance, Manufacturing Shift, and Sourcing Strategy

Part 2: U.S. Manufacturing and Supply Chain Agility

U.S. Manufacturing Goals and Lead Time Advantages

Manufacturing Limitations and Tariff Impact on Newell's Brands

Pricing Strategies, Supreme Court Ruling, and Tariff Refunds

Part 3: The Sharpie Case Study: Reshoring and Automation

Proactive Investment in U.S. Manufacturing and Sharpie's Reshoring

Motivations Behind Reshoring Sharpie Manufacturing to the U.S.

Transformation of Sharpie's U.S. Manufacturing Plant

Reshoring's Impact on Job Creation and Sharpie's Felt Tip Sourcing

Part 4: Future Outlook and Resurgence Potential

Sharpie's Success and the Realities of Moving Manufacturing to the U.S.

Opportunities and Limitations for U.S. Manufacturing Resurgence

How One Company Is Navigating a New Era of Tariff Uncertainty

The Journal.

Part 1: Tariff Challenges and Strategic Response

00:06Newell Brands' Tariff Challenges and Supreme Court Ruling Impact

Newell Brands' Tariff Challenges and Supreme Court Ruling Impact

02:35Newell's Financial Performance, Manufacturing Shift, and Sourcing Strategy

Newell's Financial Performance, Manufacturing Shift, and Sourcing Strategy

Part 2: U.S. Manufacturing and Supply Chain Agility

03:52U.S. Manufacturing Goals and Lead Time Advantages

U.S. Manufacturing Goals and Lead Time Advantages

05:18Manufacturing Limitations and Tariff Impact on Newell's Brands

Manufacturing Limitations and Tariff Impact on Newell's Brands

06:17Pricing Strategies, Supreme Court Ruling, and Tariff Refunds

Pricing Strategies, Supreme Court Ruling, and Tariff Refunds

Part 3: The Sharpie Case Study: Reshoring and Automation

09:31Proactive Investment in U.S. Manufacturing and Sharpie's Reshoring

Proactive Investment in U.S. Manufacturing and Sharpie's Reshoring

11:14Motivations Behind Reshoring Sharpie Manufacturing to the U.S.

Motivations Behind Reshoring Sharpie Manufacturing to the U.S.

12:53Transformation of Sharpie's U.S. Manufacturing Plant

Transformation of Sharpie's U.S. Manufacturing Plant

15:15Reshoring's Impact on Job Creation and Sharpie's Felt Tip Sourcing

Reshoring's Impact on Job Creation and Sharpie's Felt Tip Sourcing

Part 4: Future Outlook and Resurgence Potential

17:22Sharpie's Success and the Realities of Moving Manufacturing to the U.S.

Sharpie's Success and the Realities of Moving Manufacturing to the U.S.

19:05Opportunities and Limitations for U.S. Manufacturing Resurgence

Opportunities and Limitations for U.S. Manufacturing Resurgence