
Newell Brands' strategy for navigating tariffs and increasing U.S. manufacturing is the focus of this conversation with CEO Chris Peterson. Tariffs cost Newell $170 million last year, leading to price increases and temporary market share loss. The company is exploring potential tariff refunds following a Supreme Court ruling. Peterson highlights Sharpie, where production has been successfully brought back to the U.S. through significant investment in automation and employee training, increasing efficiency and market share. While complete reshoring isn't feasible for all products, like car seats due to regulatory complexities and sewing-related items, Peterson believes increased automation makes U.S. manufacturing competitive for many sectors. He also confirms that President Trump uses a custom-made "super Sharpie."
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